MAYBELLINE- Product launch

For the launch of Maybelline’s three newest product lines in the MENA region, I developed a series of FOOH (Fake Out of Home) concepts centered around iconic urban landmarks. This specific proposal utilized the Nejmeh Square clock tower in Beirut as a canvas for a surreal, large-scale product explosion. This concept was part of a multi-stage pitch to introduce three new products to the market. It serves as a study in physics-based assets and real-time lighting to create "scroll-stopping" digital-out-of-home content.